S.E Real Estate Brokerage Sees 10x Increase in Leads Within First 30 days

Real Estate, Home, House Logo.png

1,050%

Increase in Conversions

75%

Decrease in Cost Per Acquisition

940%

Increase in Conversion rate

Overview

S.E. Real Estate Brokerage wanted to see an increase in qualified leads within 30 days of campaign launch. 

 

They had no recent paid search campaigns. Therefore, Turn Key Lead was tasked developing a brand new keyword strategy that would target  real estate seller leads. Additionally, TKL leaned on their vast database of keywords and real estate consumer data to develop a targeted audience.

Challenges

  • The real estate industry is extremely competitive and the market is ever-changing.

  • Large online brokerages increase CPC bids across all search engines.

  • The market has shrunk due to rate increases. 

Goals

  • Increase conversions while keeping CPA stable

  • The goal was to increase quality of leads over quantity to help reduce operational pressure

  • Create campaigns that could be scalable into other regions

Strategy

  • We broke out campaigns by state to hyper target location based keywords

  • 75% exact match keyword structure to increase quality of leads

  • 25% phrase match keyword structure to develop scalable keyword expansion

  • Utilized offline revenue data to increase algorithm learnings 

  • Built long-form surveys that qualified leads before submission

Results

  • Increased conversions by 1050%

  • Decreased cost per lead by 75%

  • Increased conversion rate by 940%

  • Increase conversion to close rate by 90%

Ready to Grow With Us?